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Digital Marketing Manager (Ref. No. 04837)

Our client, a leading fashion brand, is looking for high-caliber person to fill the position.

Job Duties

  • Plan, develop, create, and execute digital marketing campaigns focused on target markets, particularly reaching C-level and VP level executives in HR.
  • Develop keyword strategies, copy, landing page optimization, and aligning offers to drive conversions.
  • Exercise leadership over Web Site conversions and retargeting.  Drive proactive strategies on modifying pages and content to improve conversions.
  • Provide input into content strategy to fuel digital marketing campaigns as the advocate for seamless digital experiences for our prospects and customers to drive conversions.
  • Align message, campaign cadence, offer, content, landing page optimization, and channel.  Ensure integration of message with other inbound and outbound campaigns driven by other team members.
  • Lead the digital marketing agency and optimize for best practices through testing, the latest conversion strategies, and high ROI.
  • Clearly communicate and assist in the handoff to the inside sales team on the objectives, strategies, messages, and desired response from the campaigns.
  • Interact with marketing programs managers and marketing operations to make recommendations on trigger based campaigns across channels, e.g. SEO or SEM conversion to an email offer.
  • Measure campaigns based on agreed upon metrics and follow the results of inquiries to sales qualified leads.  Make recommendations on appropriate lead scoring and lead management processes.
  • Evolve campaigns to a customer life cycle marketing strategy, based on buying journeys and buy cycles.

Job Requirements

  • Degree in Marketing and Public Relations or related disciplines.
  • Digital marketing experience is a MUST.
  • Preference for candidates with Fashion Retail experience with strong in branding.
  • Strong presentation skills.
  • Experienced in Video production
  • Proficiency in spoken English, Cantonese and Mandarin and written English and Chinese.
  • Proficient in MS Office, Word, Excel, Powerpoint, Photoshop
  • Candidate with less experience would consider as a Senior Digital Marketing Executive.
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