- Create digital content for various social media and digital platforms such as Facebook, Instagram, YouTube, mobile app news feeds
- Lead and devise social media campaign and digital content strategy to drive engagement, awareness and participation
- Promote the shopping mall offerings through creative content development, visual creative direction, copywriting
- Work with KOL and bloggers to maximize social media exposure
- Grow online traffic by using efficient and effective SEO and online social advertising
- Identify new market opportunities to derive appropriate marketing collaborations and joint partnerships
- Regular liaison with tenants and PR agencies to drive the attractive content creation as well as handling of the social media and online monitoring
- Closely monitor online campaigns and formulate new e-marketing initiatives to generate sales and brand awareness
- Help grow social media account followers (including Facebook, Instagram, YouTube, Pinterest etc.
- Other ad-hoc projects as assigned by management
Skills and Abilities
- Strong layout and typographic skills with a honed eye for photo direction
- Strong strategic and conceptual thinking skills
- Proactive and creative, with strategic mind and marketing sense
- Enjoy working at fast paced environment and able to work independently
- Organized, collaborative, impeccable attention to detail
- Excellent interpersonal skills and presentation skill
- Solid experiences in directing photo shoots and retouch