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Senior Social Media Specialist (HK$25K – HK$38K) (Ref. No.: 24460)

Our client, a Public Listed Company, is looking for vibrant and energetic person to fill the position.

Job Duties

  • Create digital content for various social media and digital platforms such as Facebook, Instagram, YouTube, mobile app news feeds
  • Lead and devise social media campaign and digital content strategy to drive engagement, awareness and participation
  • Promote the shopping mall offerings through creative content development, visual creative direction, copywriting
  • Work with KOL and bloggers to maximize social media exposure
  • Grow online traffic by using efficient and effective SEO and online social advertising
  • Identify new market opportunities to derive appropriate marketing collaborations and joint partnerships
  • Regular liaison with tenants and PR agencies to drive the attractive content creation as well as handling of the social media and online monitoring
  • Closely monitor online campaigns and formulate new e-marketing initiatives to generate sales and brand awareness
  • Help grow social media account followers (including Facebook, Instagram, YouTube, Pinterest etc.
  • Other ad-hoc projects as assigned by management


Skills and Abilities

  • Strong layout and typographic skills with a honed eye for photo direction
  • Strong strategic and conceptual thinking skills
  • Proactive and creative, with strategic mind and marketing sense
  • Enjoy working at fast paced environment and able to work independently
  • Organized, collaborative, impeccable attention to detail
  • Excellent interpersonal skills and presentation skill
  • Solid experiences in directing photo shoots and retouch

Job Requirements

  • Degree holder or above in digital marketing, journalism or related discipline in marketing and communication
  • Minimum 4 years relevant experience in digital marketing and social media copywriting
  • Good knowledge of SEO and digital advertising is highly preferred
  • Experience in content development, photo shooting and video content directive, copywriting and photo illustration for social media feeds is an advantage
  • Knowledge in web development software is an advantage
  • Good command of spoken and written English and Cantonese
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