• Create digital content for various social media and digital platforms such as Facebook, Instagram, YouTube, mobile app news feeds
• Lead and devise social media campaign and digital content strategy to drive engagement, awareness and participation
• Promote the shopping mall offerings through creative content development, visual creative direction, copywriting
• Work with KOL and bloggers to maximize social media exposure
• Grow online traffic by using efficient and effective SEO and online social advertising
• Identify new market opportunities to derive appropriate marketing collaborations and joint partnerships
• Regular liaison with tenants and PR agencies to drive the attractive content creation as well as handling of the social media and online monitoring
• Closely monitor online campaigns and formulate new e-marketing initiatives to generate sales and brand awareness
• Help grow social media account followers (including Facebook, Instagram, YouTube, Pinterest etc.
• Other ad-hoc projects as assigned by management

Skills and Abilities

• Strong layout and typographic skills with a honed eye for photo direction
• Strong strategic and conceptual thinking skills
• Proactive and creative, with strategic mind and marketing sense
• Enjoy working at fast paced environment and able to work independently
• Organized, collaborative, impeccable attention to detail
• Excellent interpersonal skills and presentation skill
• Solid experiences in directing photo shoots and retouch

• Degree holder or above in digital marketing, journalism or related discipline in marketing and communication
• Minimum 4 years relevant experience in digital marketing and social media copywriting
• Good knowledge of SEO and digital advertising is highly preferred
• Experience in content development, photo shooting and video content directive, copywriting and photo illustration for social media feeds is an advantage
• Knowledge in web development software is an advantage
• Good command of spoken and written English and Cantonese