Director / AVP – Digital Marketing (HK$80K - $100K) (Ref. No.: 26844)
Our client, a Life Insurance Company is looking for high-caliber person to fill the position.
Job Duties
- Develop and implement digital marketing strategies for both HK and PRC market to attract new / existing customers through various digital and omni channels
- Plan and implement effective digital marketing campaigns and initiatives including Company website, SEO & SEM, eDM and social media to drive digital engagement
- Analyze customer data and evaluate the performance of digital marketing campaigns to identify trends and areas for improvement
- Create contents for various digital and social media platforms, including Facebook, Instagram, YouTube, Wechat, Xiaohongshu, website, Google Ads, and eDM
- Collaborate with designers and developers to improve the overall user experience
- Stay updated with digital trends and best practices
- Handle ad hoc projects
Job Requirements
- Degree holders in Marketing, Business, Digital or related disciplines
- At least 8 years of digital marketing experience in Insurance / Banking industry
- In-depth knowledge of digital marketing channels, techniques and best practices
- Expert in Google Analytics, CRM, SEO/SEM, and social media channels (both HK and PRC)
- Excellent presentation and interpersonal skills
- Excellent written and verbal communications both in English and Chinese
- Job No.:
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26844
- Date:
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26/04/2024
- Job Category:
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Other
- Salary:
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HK$80K - $100K
- Qualification:
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Degree
- Apply Email:
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[email protected]
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