Work with regional business development team to deliver business results.
- Design marketing program mechanics by collecting and analyzing internal and external data, aiming to deliver the best result for clients and the company.
- Adhere to company procedures in getting comments / approvals from brands, internal departments and overseas offices.
- Assist in preparation for internal and external meetings, such as presentations, marketing collaterals and instore mock-ups.
- Design and analyze market research for better business planning, including quantitative and qualitative shopping behavioral research.
- Facilitate all regional communications within the team and with the group.
Manage the marketing execution for programs in China.
- Develop best in class in store marketing strategies to ensure a true in store event using 360 degree marketing techniques.
- Champion participation in digital media, coordinating with regional and global marketing teams.
- Liaise with internal departments (especially sales and project management), overseas offices, clients and agencies to ensure smooth program launch.
- Prepare and deliver marketing brief to clients and agencies.
- Coordinate the development of and approvals for client marketing and advertising materials.
Support the corporate marketing and product development functions.
- Liaise with the regional team to compile regional marketing intelligence.
- Update the regional product range plan for key accounts.
- Research information to help execution of marketing plan in specific country.
Undertake any ad hoc projects as required by the Regional Marketing Manager, Asia Pacific and the Head of Business for China.